art Articles

What is nouveau art?

Is art a good investment? Is artwork a good investment? What profit can I expect? These are just a few questions everyone should consider before delving into art investment. Before considering digital craft as an investment, it's important to understand its fundamentals, value, and comparison to traditional art. So, let's delve into this topic.

A certificate of authenticity (COA) for artwork is a crucial document that verifies the originality of a piece. It's akin to a passport for a painting, a digital signature for a sculpture, or a birth certificate for a photograph. Essentially, it's a formal declaration by the artist confirming that a particular piece is their genuine creation.

The art world is breathtaking, filled with stories whispered on canvas and emotions carved in bronze for eternity. Nevertheless, much like the financial market, the artistic realm has its classifications. Blue chip art is a cornerstone within this realm, representing a coveted category for collectors and investors alike. But what exactly defines blue chip artwork, and how can you navigate this exclusive market? Let's delve into the world of white-glove treasures.

The art gallery, a cornerstone of artistic discovery for centuries, finds itself at a crossroads. The digital age, with its disruptive technologies and global reach, is forcing a reevaluation of the traditional gallery model. However, this transformation presents not just challenges, but also exciting opportunities. 

The incredible boom of 2021 put crypto art (non-fungible token) at the center of everyone's attention. Record-breaking sales, constant media coverage, and widespread adoption by all kinds of people and organizations – it felt like a whole new way of owning art was here to stay. But things are a little different in the NFT market future.

What is digital art? 

As with any other year, marked the start of the 2023 summer for the art community. The event showcased 284 art installations from 36 countries and regions, making it a must-attend destination for art connoisseurs worldwide. Thus, a never-ending stream of visitors was expected, even at the VIP opening on Tuesday, the 15th, resulting in long queues and limited free space at some art booths.

Art enthusiasts and market observers, take note! Art Basel and UBS have finally unveiled the highly anticipated Art Market Report 2024. Authored by the esteemed Clare McAndrew, founder of Arts Economics, this annual analysis provides an in-depth review of the international art market. 

The art world has adapted and evolved throughout history, and in 2024, galleries are once again looking for new ways to promote artworks among collectors, for example, the Ullens Center for Contemporary Art (UCCA) in Beijing launched a pilot program in March 2021 to fractionalize ownership of artworks by Chinese artists through NFTs. This process allowed a more comprehensive range of collectors to participate in the ownership of valuable pieces while providing the gallery and artists with new revenue streams. While the art galleries’ NFT boom may have subsided, established galleries still consider incorporating non-fungible tokens into their business operations. 

The modern art market is dynamic and ever-evolving. New art trends emerge, tastes shift, and preferences transform rapidly. As a result, galleries and collectors must pay special attention to changes in the market. Otherwise, it won't be easy to successfully reach new audiences, find valuable masterpieces, and distinguish actually valuable insights in art market reports.

The whirlwind of 2021 propelled crypto art, also known as NFTs, into the global spotlight. Astronomical prices, top headlines, and mass adoption among individuals and institutions — it seemed as if a new era of art ownership was upon us. However, 2024 presents a bit different landscape. 

While the meteoric rise of NFTs in 2021 captured headlines, 2024 paints a more nuanced picture of the NFT and art market. Gone are the days of frenzied bidding wars and overnight success stories. Instead, the market has undergone a period of consolidation, focusing on long-term value and utility.

Digitised.Art represents more than just a platform; it signifies a revolution in how galleries, collectors, and artists interact in the modern art market. We are at the crossroads of artistic creation and technological advancement, providing both collectors and creators with a platform to enter a new digital space and cultivate more meaningful connections with the global community. By leveraging cutting-edge technologies, we democratize art collecting, bringing together art enthusiasts and galleries irrespective of their status, location, or financial resources. Additionally, our team assists them in accessing the captivating world of NFT masterpieces, building valuable relationships, and embracing the excitement of a new era in art ownership through our carefully curated virtual marketplace.

Since 2014, when NFTs, also known as non-fungible tokens, first emerged on the digital landscape, these unique digital assets have gradually established themselves as a valuable investment opportunity. By providing a blockchain-based transaction ledger, a unique item linked to the token, and immutable proof of ownership on it, they have revolutionized the way organizations engage their audience in various areas, including art collecting.

While the hype around NFTs may not be as significant as it was a few years ago, these digital assets can still generate thousands, or even hundreds of thousands, of dollars in extra revenue for their creators. This trend is particularly evident in the art industry, which embraced NFTs after the initial backlash decreased, allowing the community to fully realize their true potential. 

Nowadays, non-fungible tokens have gradually become a recognized part of the art industry. This new blockchain-based technology provides an immutable proof of ownership and a transparent transaction ledger, ushering in a new age in the history of digital art collecting and opening doors for many individuals who aspire to become creators. 

Since their emergence, galleries have assisted creators in gaining recognition among potential clients, protecting intellectual property rights, and facilitating deals with collectors. However, with the rise of the digital era, galleries were forced to upgrade their infrastructure in the face of new challenges, although their main objectives remained almost unchanged.

In the Web 3.0 age, cutting-edge technological solutions are gradually becoming more popular and finding their way into various fields, including the art industry. One such  solution is non-fungible tokens (NFTs), unique assets situated on blockchain. NFTs enable  galleries and their affiliated artists to provide proof of ownership for collectors within the digital landscape.

NFT, short for Non-Fungible Token, is a unique asset that can help organizations and individuals represent ownership over specific items in a digital realm. Unlike cryptocurrencies, NFTs cannot be exchanged on a one-to-one basis. Instead, they are one-of-a-kind assets that revolutionize the way people engage digital content by utilizing blockchain technology to record ownership and provide new monetization opportunities for owners.

In a new fast-paced world driven by cutting-edge technologies, the digitalization of assets, services, and products becomes one of the tools that allow organizations to get the upper hand on competitors. No matter the industry or the object, it helps market players stand out in overcrowded business realms and create new, valuable revenue streams to fund new projects or mitigate crises. 

NFT, or non-fungible token, is a digital asset representing ownership or proof of authenticity of a unique item, like an artwork, on a blockchain. Each NFT provides a transparent and immutable record of ownership and helps creators monetize their digital works. At the same time, collectors can purchase these unique digital assets in a secure and decentralized manner.

Art exhibitions are an integral space for galleries, visionaries, artists, and collectors to interact with each other. A venue to discover new trends, learn from industry leaders, get inspired by the works of other artists, and, most important, expand their network.

How to Turn Physical Art into a Digital Asset with NFTs

In recent years, NFTs have become a prominent topic in the digital world, captivating the attention of both enthusiasts and the mainstream audience. Although there may be a few individuals who have not yet heard of NFTs, it is difficult to fathom how they managed to overlook the emergence of this new digital asset and the surrounding hype.

The world of art trade can often seem to run counter to harsh realities like war, inflation, economic downturns, and political crises.